RevenueCat's exclusive invite-only annual conference that brings together top app growth professionals for a day of inspirational content, actionable workshops, and invaluable connections.
Get notified when 2026 applications open.
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About App Growth Annual
A full day of learnings and connections
App Growth Annual features inspirational speakers, small workshops, and limited 1:1 brainstorms with top consultants. In the evening, enjoy dinner, the Shippies award show, and an afterparty.

Venue
The Glasshouse660 12th Ave, New York, NY 10019, United States
Inside the App Growth Experience
Get ready for a day of expert insights, hands-on learning, and exclusive updates — tailored for app builders and growth leaders.
Tactical talks
Hear from top minds across product, growth, and leadership at some of the world’s most influential apps.
Hands-on workshops
Deep-dive sessions with practitioners who’ve shipped, scaled, and optimized countless apps. Designed for indie builders and growth leads, with two unique tracks.
RevenueCat updates
Get an insider’s look at what’s next for RevenueCat, direct from Jacob, with roadmap reveals and live product launches.
Glimpse of App Growth Annual 2025
From inspiring talks to standout insights, relive the best moments from this year's conference.

2025 in numbers
In 2025, all tickets sold out, and the event drew exceptional interest from across the industry.
+1,100
in person applications
400
applications approved
350+
in-person attendees
34
countries represented
1000+
virtual attendees
25%
international attendees
34
speakers
24
hands-on workshops
2
expert-led stages
11 lessons you'll want to remember from App Growth Annual 2025
Duolingo: If users love your core product enough, keep it free and monetize around it.
How do you build a product that millions use for free, but still choose to pay for?
Ladder: To stand out in a crowded space, you need to be willing to reinvent.
Ready for the growth playbook of a #1 App Store app? Greg Stewart, CEO of Ladder, delivered a masterclass on scaling subscription apps in a competitive market.
Condé Nast: Brand is a blessing — and a trap
Traditional media may seem like the last place to look for app growth insights, but Michael Ribero, SVP of Global Consumer Revenue, has turned The Washington Post, Vogue, The New Yorker, and now Condé Nast into digital subscription powerhouses. Here’s how.
From the stage to your screen
Watch talks filled with insights and bold ideas.
All new in RevenueCat: AI paywalls, real-time Charts and daily payouts
CEO Jacob Eiting previews key updates shaping the future of app monetization and subscriptions.

From free to paid: Lessons in value creation at Duolingo
Duolingo’s Natalia Castillejo on building freemium products and driving growth.

How Ladder became the #1 grossing fitness app in the US
Ladder tops the US App Store as CEO Greg Stewart shares growth insights.

2025 Speakers
Meet the experts shaping the future of our industry.

Greg Stewart
CEO, Ladder

Nathan Hudson
Founder, Perceptycs

Eric Crowley
Partner, GP Bullhound

Phil Carter
Founder and CEO, Elemental Growth

Thomas Petit
Independent Consultant

Vahe Bagdasaryan
Founder, Paywalls Design

Eli Winderbaum
Head of Customer Experience, Captions

Gab Ferree
Former Head of Comms, Bumble & Slack

Ashley Black
Founder, Candid Consulting

Marcus Burke
Independent Consultant

Ariel Michaeli
CEO, Appfigures

Félix Boudreau
VP of Growth & Marketing, Pok Pok

Olga Berezovsky
Head of Data and Analytics, Scopeclarity

Daphne Tideman
Independent Consultant

Ethan Garr
Growth Advisor and Consultant, Breakout Growth Labs

Michael Ribero
SVP, Global Consumer Revenue, Condé Nast

Ron Schneidermann
Former CEO, AllTrails

Danielle Goryl
VP of Growth Marketing, Lose It!

Aja Beckett
Founder, Shotsy

Patrick Falzon
CEO, The App Shop

Emmanuel Crouvisier
Founder, CardPointers

Benjamin Burgess
Former growth lead, Life360 and AccuWeather

Guillaume De Sá
Co-Founder / CEO, Social Growth Engineers

Steve P. Young
Founder & CEO, App Masters

Tammy Taw
Product & Business Growth Consultant, Google Play

Peter (Woohyeok) Choi
CEO Staff, Delightroom

Bohdan Lopatiy
Lead Product Manager, Flo

Steven Moy
Chief Product Officer, Sweatcoin

Gessica Bicego
Fractional CMO

Jacob Eiting
CEO & Co-Founder, RevenueCat

Natalia Castillejo
Director of Product, Duolingo

David Vargas
User Acquisition & ASO Manager, SplitMetrics
The Shippies winners
The Shippies
2025 Winners

Focus Friend

ReSubs

ReciMe

Wink

WeWard

Ladder


Big wins, bright lights, and good vibes
Relive the moments from App Growth Annual!
Be part of AppGrowth Annual
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